stolen from http://books.slashdot.org/comments.pl?sid=119163&cid=10073028 Software marketing 101 (Score:2) by plopez (54068) on Wednesday August 25, @06:23PM (#10073028) all you will ever need to know about marketing and selling software: 1) "no" is not an effective sales technique. 2) Whatever the user asks for can be done in 6 months. 3) Get a deposit up front. And your commision. 4) Don't start development until after racking up sales, producing a product first is too risky. Sales are a good proxy for true market research. 5) Always list more features in your brochures than your competitors list. 6) Make sure everyone knows how 'shaky' your competitor is finanacially. 7) accuse competitor of selling 'vaporware'. 8) be buzz word compliant. 9) Be vauge. Don't let anyone force you to define what the actually software does. So no matter what you eventually deliver it is what was promised. That's it. That's all you need...