For those who work in Marketing/Advertising/PR & aren't quite sure how
to explain what you actually do.....

  You go to a party and you see a beautiful girl across the room.
  You go up to her and say "Hi, I'm great in bed, what about it?".
  That's direct marketing.


  You go to a party and you see a beautiful girl across the room. You
  give your friend a tenner. He goes up and says "Hi, my friend over
  there is great in bed, what about it?".
  That's advertising.

  You go to a party, you see a beautiful girl across the room. She
  comes over and says, "Hi, I hear you're great in bed, what about it?"
  That is the power of PR.